The power of the cluster

Colin Austin 15 November 2019

People know

Million of people know that the food they typically eat is full of sugars and fats, lacking in essential nutrients and contaminated with toxic agricultural chemicals.

They understand that health starts in the soil and are looking for an alternate food system which provides food grown in healthy soil, at a reasonable price, provides a fair return for growers, and is convenient and sustainable.

Enlightened regenerative growers can provide all this but competing with the giant chemical industrial super market system is not so easy.

Technology is not enough

It is not simply a question of technology – regenerative farmers know how to care for their soil and technologies like the Gbiota beds have been specifically developed to improve gut health.

I developed the www.pickandeat.shop web site which allows growers to showcase how they grow their produce, to allow people to buy directly from growers as a reasonable price and have detailed post to explain how food affects health.
But this is still not enough.

The strength of the supermarket system is it brings a wide variety of foods together at one place. This may mean picking the produce before it is ripe, transporting the food over great distances and storing it in giant warehouses then artificially ripening it in ethylene chambers – maybe not healthy – but it provides convenience and variety.

Clusters- solving the variety and transport problem

The alternative food system can do even better than the supermarkets by creating clusters of growers to provide a wide variety of foods – sourdough bread, kambuccha, as well as speciality plants from around the world, like Moringa that you just cannot buy in supermarkets. Clusters also solve the transport problem.

Customers buy their produce while they are still in the ground. The growers harvest them in the morning and a van can go round to each farm to collect all the produce and put them into individual boxes for each customer for delivery to each home in the afternoon.

There are already many potential customers, diabetics and to be new mums, who understand that health starts in the soil and are anxious to buy directly from enlightened growers. The demand is there, this is what many people are looking for – the web site is up and running so we, that’s people like me who believe in the importance of healthy soil to our civilisation, have just have to cross the last bridge of creating local clusters of regenerative growers.

It just takes one local grower to appreciate the mutual benefit of a cluster and contact nearby growers and we have our alternative food system up and running.

I appreciate that most of my readers are just amateur gardeners, this does not exclude you – rather you could become trail blazers. I was a kid in the war where Victory gardens on any old bit of land, fed a nation. Gbiota beds are incredibly productive in a small area.

(Yes I know I am ancient but I am still fit and healthy so there must be something in the health begins in the soil campaign.)

Let me know what you think.